Article marketing tips

Article writing and marketing is one of the best ways to increase traffic, returning visitors and search engine attention. These article marketing made easy tips will help you do just that.

In most cases when your article is published on a website a link back to your website can be included. This is a one-way link and the search engines value it highly as it is one of the few links on a page that contains unique content.

It is because of this that many people have found that by regularly and consistently publishing articles their page rank has improved. This increases your search engine ranking, which naturally increases your visitors and of course results in increased profits.

Whilst this greatly benefits the author, many people do not realize that it is also very beneficial to publishers too. Sites that are constantly updated are very attractive to the search engines, as it shows that the website is active and widely used and they also like sites with content as it shows they are a valuable website as opposed to a link farm.

Similar to the author’s benefits, publishers find their website increases in search engine rank and so does traffic and profits. Plus it has the added bonus of providing something new to users, who will regularly return to your site.

There are a few vital rules that authors should follow to get their articles widely used. An unpunctuated, badly written article is not going to be looked at twice by any good webmaster.

One of the most important rules in article writing is to properly punctuate your article and to check it for spelling and grammatical errors. Not only will this make it more enjoyable for readers to read, but will make you and your website more professional.

In any article content is obviously the most important thing. You have to know what you are talking about otherwise no one will take you or your article seriously. Bear in mind that your article is most likely to top up what people already know rather then introduce them to the subject. Therefore, it is helpful to specialize in a couple of subjects or in a broad area. Remember though never assume your audience is stupid and never be big headed.

In order for your article to be helpful give examples of what you are explaining. Doing this makes complicated things much easier to understand, it splits up an article to make it easier to read and it can give the reader ideas on how to achieve what you have just explained. To make it easier for your readers include links to sites which may help your readers achieve what you have just explained.

Consider the tone your article is written in, as it is much easier and pleasanter for the reader if your tone is a friendly one. Use words that are easy to read and understand.

From the author’s point of view the most important thing in your article is what you put in the ‘About the Author’ box, ‘Author’s Resource Box‘ or ‘Bio Box’ as it is sometimes called. This is what you have written the article for and is your chance to shine.  Whilst you will still receive the search engine benefits irrespective of what you write, you will not receive the extra traffic from readers if you do not write your Author’s Bio correctly.

Write so that it is formal but friendly, short and to the point.  As it will only be glanced at it has to grab the readers’ attention in a very short amount of time. Follow the structure of ‘A bit about the author, then tell the readers what you want them to do’. Whilst you should promote your website, don’t advertise it too much.

The final part to article writing is the actual marketing of an article. This is not difficult to do.  You can manually submit it to some article directories, include it in your newsletter or ask another website to include it in theirs. There are some websites, such as Submit Your Article, that submit your articles for you to many article directories, which frees up your time to write more articles.

By following these article marketing made easy tips you will experience increased search engine rankings, a great traffic boost, more targeted visitors and increased profits.


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