A very important aspect of growing any business is branding. Branding involves creating a name and reputation for you and your business. Branding is building your reputation and is how you are known. So what has article marketing got to do with business branding?


An extremely popular internet marketing method known as article marketing is where articles are used to identify yourself and your business. Article marketing helps create an image that future customers can identify with and know that you are someone that they want to do business with now and in the future.


Successful business branding will incorporate four things:


1. A name that has to be recognizable.
2. An image that has to be respectable and appealing.
3. A promise that you can help them.
4. Provide motivation so they will be motivated to do business with you.


Let’s have a look at them in detail now.


Your Business Name:


In online marketing the name has to be something that is recognizable, will stand out and will be memorable. As the name will most likely be incorporated into your URL in some way, the strategies used in giving yourself a name will be different. As the name has to be easy to remember it will most likely be short. It needs to be unique and memorable so it sticks in the person’s mind. As it will be typed into an address bar it needs to be easy to spell.


The name needs to be associated with your key benefit. It also has to be a relatively generic name so it can be readily associated with your product or service and make sure that it has a unique twist, preferably not with the spelling. Article marketing will give you plenty of opportunities to get your name out there by repeating that name throughout your article and the resource box. This will help those reading it associate your name with the topic.


Your Business Image:


The business image you convey has to be appealing to the consumer. Consumers have to want to do business with you and they have to feel good about it too. Ideally you need to approach this from a couple of different fronts. Firstly, you have to make things appealing to the eye and secondly to the mind and one or both of these have to come to the consumer’s mind.


Whenever you are able use eye-catching graphics or a logo that will help you stick in the person’s mind. Try to present an image that says you can be trusted and respected. Article marketing will help you accomplish this in the way you write and the amount of knowledge that you convey. By setting yourself up as a reliable source of information and an authority on the subject through your articles will go a long way in helping your image.


The Promise and Motivation:


It is very important that you let the consumer know that you intend helping them and that you can meet their needs. Article marketing will help you establish this because in your articles you are going to be letting them know that you can help them and that it is your desire to meet their needs.


One of the most difficult things for any business to do is establishing a brand and many live and die by how well they brand themselves. Many large companies give themselves huge budgets to help establish their brand but the Internet levels the playing field because business branding can be done very inexpensively and efficiently online by making use of article marketing.



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