The key to not only making money but having a successful business can be article marketing or article advertising as it is also called. One of the best and most cost effective ways to promote a product or service online is by using article advertising.

So what is article advertising? It is a type of internet marketing method in which you write short articles, usually about 400-600 words related to the product or service you wish to promote. Provided they are well written they will, after getting distributed to various online article directories that will be easily found on search engines, be read by people interested in what you have to offer.

A well written article will be constructed in such a way that it has strategic placement of keywords and keyword phrases used by those who are searching for what you have to offer. This will ensure that your article is easily found by search engines and can help get you noticed easier by future consumers.

Here are some of the benefits of article advertising:

1) Article Marketing is a great way to gain respect in the niche you are trying to reach. Those who see your well written and informative articles will see you as an authority in your niche. Once you have written quite a few articles about a certain topic the more trusted you will be and the more likely they will be to buy what you offer.

2) Article Advertising is a very cost effective way of marketing online. It will only cost you the amount of time and energy you put into researching and writing the subject if you write the article yourself. However, if you can’t write well you can easily find ghostwriters who will write for you and will let you put your name on the articles. Ghostwriters are usually very affordable, but you need to make sure that they are able to give you unique content and are native speakers in the language you are trying to market in.

3) Back links are also a great benefit to article marketing. Not only will your well written article have a link back to your website but will also have a resource box with a strong call to action. It is through the resource box that you can invite those reading the article to go to your site to find out more about what you have to offer. Of course the back links will also help your search engine ranking.

4) Article Marketing helps you reach a much larger target audience than you otherwise would have. The ones who read your article will be those who are really interested in what you are offering. So you won’t be putting your marketing efforts in front of people who may or may not care about what you have to offer. Your article will be read by people who are truly interested in what you are doing and are also very likely to buy what you are selling.

If it is used correctly, article marketing or article advertising is a great way to get attention to your products or services. You will find customers who are not only willing to buy from you but trust that you are going to meet their needs and may come back to you for other purchases, if you take some time to learn how to do it the right way or find a good ghostwriter to do the work for you. If done correctly article advertising can help you climb to the top and make you a success.

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