building link popularity Building link popularity is one of the elements that will allow you to enjoy success with your online presence. Link popularity is just a measure which takes into account the quantity and quality of other web sites that link to another website.

You will of course focus on building link popularity for your own website. Although there are many ways to build links back to your website, most of them are rather tedious and time-consuming. Also as long as the search engines are using link popularity as a main gauge of how to rank your site in the results, you will need to continuously build back links to your site. This is an ongoing process and not something you do once and wait for results.

There is nothing tricky about getting back links to your site. Methods include submitting your site to the various search engines, commenting on forums, social media sites and blogs as well as article marketing where the focus of this article lies.

Although article marketing is more time-consuming than the other methods mentioned above it can be much more effective when done the correct way. Consistency in writing and submitting articles in order to create back links to your site is the key.  For many busy online marketers this is often difficult.

However, there is a solution to this problem and that is to hire someone to write the articles for you. Freelance sites such as Elance.com or Guru.com are where you can find ghostwriters. But if you know your subject and audience well, you can often write better articles faster than a ghostwriter could.

A very important thing to remember when writing your own articles or instructing someone to write them for you, is to make sure you give them very targeted keywords to focus on.

When you are just starting out in your niche rather focus on the less competitive keywords which you can find through the free Google Adwords Keyword Research tool or any paid keyword research tool. You will get better quality back links when the keywords that you use in your articles are more focused and relevant to your website.

Some people prefer to write many articles all at once and then submit them separately. For example you could write five to ten articles in one day and then submit one each day. Others prefer to write and submit one article every one or two days.

You could then spin your article, (alter it enough so that it appears to be unique to the search engines) by changing the title, the first sentence in every paragraph and even the keywords if you choose. Then submit your articles to Ezine Articles and Go Articles which are two of the best ranking article directories.

To speed up the process and get wider distribution or your articles you could invest in an article-submitter or submission service such as SubmitYourArticle, which will submit your articles to hundreds of different article directories and will even spin the original article for you. Bookmarking your articles using a free service such as OnlyWire will also help in building link popularity.


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