Cynthia Minnaar

Online Business Ideas Blog

Cynthia Minnaar welcomes you to Online Business Ideas Blog, where you will find online business and internet marketing articles, as well as resources to help you start, promote and build a profitable home business online.

article marketing Archives

The Power Of Article Marketing

I often get asked how I market my online business.  The main method that I have focused on since 2006  and that works very well for promoting my website is Article Marketing. 

On the 3 December 2007, Doug Gorman, the owner of the “Plug-in Profit Site News” website, published an interview he did with me on the subject of article marking. As the PIPS News website is no longer online, I am reprinting the interview below and hopefully it will help you with your article marketing efforts. You can view the original post on the Internet Archive Wayback Machine.

“Cynthia Minnaar and the Magic of Article Marketing”

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If Article Marketing is one of the online marketing strategies that you are using to generate traffic to your website, then you will need to come up with ideas for articles that people will want to read and publish.

As the quality of articles found on article directories vary significantly, you will want to ensure that yours are among the best available for your article marketing campaign to be successful.

Whilst there is no end to the subjects you can write about, what is important is it has to be something that people will want to read.

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Tips For Easy Article Writing

Article marketingArticle writing and distributing them is one of the most effective and low cost ways to drive lots of targeted traffic to your website, whether you are just starting out with your online business or you are a seasoned professional. The writing of articles and submitting them to the article directories will drive free traffic to your site when people click on the link in your resource box. Article marketing is also a great way to improve search engine rankings as you will have plenty of incoming links to your website.

So let’s have a look at a  few tips for easy article writing to help you get started. 

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Article Writing TipsIf you aren’t accustomed to it, writing a marketing article can seem like a difficult thing to do, but it can become a very natural extension of yourself. In the beginning it can be quite intimidating but once you have learned the basics it can come quite naturally, so here are some article writing tips to help you.

At the outset the first thing that you need to do when writing a marketing article is to study your subject matter and become truly interested in it. If it is something that you are passionate about it certainly helps, however, if there isn’t that passion you can still educate yourself.

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A very important aspect of growing any business is branding. Branding involves creating a name and reputation for you and your business. Branding is building your reputation and is how you are known. So what has article marketing got to do with business branding?

An extremely popular internet marketing method known as article marketing is where articles are used to identify yourself and your business. Article marketing helps create an image that future customers can identify with and know that you are someone that they want to do business with now and in the future.

Successful business branding will incorporate four things:

1. A name that has to be recognizable.
2. An image that has to be respectable and appealing.
3. A promise that you can help them.
4. Provide motivation so they will be motivated to do business with you.

Let’s have a look at them in detail now.

Your Business Name:

In online marketing the name has to be something that is recognizable, will stand out and will be memorable. As the name will most likely be incorporated into your URL in some way, the strategies used in giving yourself a name will be different. As the name has to be easy to remember it will most likely be short. It needs to be unique and memorable so it sticks in the person’s mind. As it will be typed into an address bar it needs to be easy to spell.

The name needs to be associated with your key benefit. It also has to be a relatively generic name so it can be readily associated with your product or service and make sure that it has a unique twist, preferably not with the spelling. Article marketing will give you plenty of opportunities to get your name out there by repeating that name throughout your article and the resource box. This will help those reading it associate your name with the topic.

Your Business Image:

The business image you convey has to be appealing to the consumer. Consumers have to want to do business with you and they have to feel good about it too. Ideally you need to approach this from a couple of different fronts. Firstly, you have to make things appealing to the eye and secondly to the mind and one or both of these have to come to the consumer’s mind.

Whenever you are able use eye-catching graphics or a logo that will help you stick in the person’s mind. Try to present an image that says you can be trusted and respected. Article marketing will help you accomplish this in the way you write and the amount of knowledge that you convey. By setting yourself up as a reliable source of information and an authority on the subject through your articles will go a long way in helping your image.

The Promise and Motivation:

It is very important that you let the consumer know that you intend helping them and that you can meet their needs. Article marketing will help you establish this because in your articles you are going to be letting them know that you can help them and that it is your desire to meet their needs.

One of the most difficult things for any business to do is establishing a brand and many live and die by how well they brand themselves. Many large companies give themselves huge budgets to help establish their brand but the Internet levels the playing field because business branding can be done very inexpensively and efficiently online by making use of article marketing.

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You no doubt already know that having traffic is very important for your website if you want to successfully earn money online. There are a wide range of tools that you can use to generate traffic to your website.

Whilst there are many different ways of driving traffic to your website, there is no doubt that writing and submitting articles remains the most powerful website traffic generator, resulting in increased sales and online profits.

Let’s have a look at why writing and submitting articles is such a powerful website traffic generator:

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Something that many new to internet marketing dream about and many others have seen come true is having a successful article marketing campaign.

It is possible to create a successful article marketing campaign but only if you are able to incorporate the 5 key components into your article marketing campaign. You could be missing out on success if you miss out on any of them.

In order to create a successful article marketing campaign for a product or service you are interested in promoting, the 5 key components you need are:

1. An audience;

2. Knowledge about that audience;

3. Knowledge of the product or service;

4. Knowledge of the keywords that can be successful in reaching that market, and

5. How to write an effective article that gets them to take action.

Although you may think that you have a great product on your hands, it is only as great as the number of people interested in it if your desire is to make sales. It is so important to find out that there is a market for what you are trying to promote. An article marketing campaign has to have an audience if it is going to work. So, be sure to do your research and see how much is sold and how great the demand is.

Once you have an audience for your article marketing campaign you have to educate yourself on them. Spend time finding out whom they are and where they live, also where they look for information and where they shop. Study their buying behaviors and look to see what things are working in capturing sales from that group. Ensure that you are able to write in a style that is on their level and will appeal to them.

Whilst knowing about that audience is great, another thing that you need to have to ensure a successful article marketing campaign is knowledge about the product or service. Your goal is to set yourself up as an authority on the matter. So you have to accomplish this in order to win not only their trust but their business and you have to know what you are talking about before they really listen to you.

It is important to put quality time into finding the right keywords for your article marketing campaign. Uncover the keywords that get results and will get you on page one of the search engines. If the search engines don’t notice your articles, they aren’t going to be doing any good. Discover the best keywords and plan on using them.

The writing of the article is the most important part of your article writing campaign. Ensure that you have a title that will get picked up by the search engines as well as catch the reader’s attention. It is important that your title answers the key questions that your target market is likely to ask. Don’t ramble on, keep your article to between 300-500 words and make sure that you meet the minimum word requirements for the directories you wish your article to be published in.

Use your resource box to ask the reader to do what you want them to do. This means having a strong call to action and then you will have likely created a successful article marketing campaign.

Generate Targeted Traffic

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