Name Cheap for Cheap Domains
Here we discuss two ways to choose a domain name for your website.  Registering your own domain name is the best thing you can do for your own online business, because that is the only way you will have total control over it.

Trading in domain names has become a serious business in its own right because domain names are products that carry a certain market value. Many people buy and sell domain names on domain auction sites and prices vary from very cheap to extremely expensive all depending on the keyword value or perceived brand of the name.

But if you can choose a domain name for your website that has never been used before you will be able to register it for less than $20 per annum without having to buy it at all.

How To Choose A Domain Name

Branding and Keywords are two approaches you can use to choose a suitable domain name for your website.

1. Branding

Here you would use your own name or company name as the domain name of your website. To raise the profile of your company and turn it into a brand in its own right, using it as your domain name is a great idea.

A good example of branding is a company like Amazon.com. Nothing in the domain name amazon.com suggests that Amazon sells books, but when you hear the name Amazon you will probably think either of a big river in South America or a big bookstore on the Internet.  In most cases it will probably be the latter that is thought of first!

So that is a good illustration of the power of brand names.

Turning their own name into a brand name is what some people choose to do. Artists, politicians and entrepreneurs will often secure their own name as their brand name. A recent most famous example of this is now living in the White House and you can check out his website at barackobama.com.

Branding yourself via your domain name can be a very smart move.

If you are just starting out though you might want to consider using relevant keywords in your domain name to raise the profile of your website. If you are promoting a well defined niche market this is an excellent idea.

2. Keywords

It is important to choose a domain name that reflects the type of business you are in.

Having a keyword rich domain certainly has its advantages. It sends a clear message to anybody searching for the products you are selling that your website is the place to find them. Plus the keywords in your domain will help your website’s search engine ranking for those particular keywords.

How to choose a Keyword Rich Domain Name

Firstly make a list of keywords that are related to the main theme or chief content of your website. Try to get a domain name with one or two of your keywords in it.  Having a short domain name is better but you will probably need to use more than one keyword to find a domain name that is available.

An easy way to work on your domain name is to use a free domain search website such as Name Cheap and type your ideas straight into the search browser to instantly discover whether or not they are available. Should you not be successful on your first search then play around with the keywords and try to find a good combination that makes some kind of sense, is a fair reflection of what your business is about and is available. 

It is important if you are planning on starting a business site that you get the.com extension. Domain names that end in .com are easier to remember and look more professional. But, if your business is focused on a single country then you might want to use co.za, co.uk, etc. Your next step is to register your domain name before anyone else does.

However if your chosen domain name is not available and is one that you have set your heart on, there is always the chance that you may be able to buy it from the owner. As mentioned above many people buy and sell domain names as a business. But be warned that if you choose a domain name with a couple of high ranking keywords in it is likely to be very expensive. While you can register an available domain name for just a few dollars you may well have to spend several thousand dollars to secure a great domain name on the open market.

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