Web marketing campaigns are created using a variety of different components. In order for a web marketing campaign to be effective and worth the time and effort that is involved in creating it, it needs to include all or at least the majority of these components.

Here we will discuss the different components and how they all come together to create a worthwhile, effective web marketing campaign that any business owner can be proud of.

1.  Create and set up your website, which will include mostly text, a number of relevant images and perhaps even video and audio elements. You website will then give your visitors a clear picture of your message that you are sending about your company. Also it will show potential customers the features and the benefits of the products or services that your company is offering. You have probably noticed that some websites include lead capture for customers or even sell their product or service directly through the website, making them essentially the same as brochures or mail order catalogs. This is a wonderful way to start establishing your business and getting noticed.

2.  Another component of web marketing is search engine marketing (SEM). SEM means that a website is marketed through search engines by improving the ranking of the site through search engine optimization, pay for inclusion listings in directories or pay per click advertising. Listings in the yellow pages would be a similar way that this is done offline. 

3.  Email marketing is the next component, which is used to distribute information about your products or services or is used to get feedback from your customers about your products or services through your email. You can choose to purchase email addresses through lists or customers and prospective customers can supply their email addresses. Various email methods that are used include newsletter distribution or mass mailings or even offering your customers special things related to your company’s products or services that are being offered. Basically this is the same as direct mail advertising that is done offline.

4.  The placement of advertisements on a website for a price allows for banner advertising. You will find there are many providers that are offering banner advertisements on their sites. Not only can this be a very effective part of your web marketing campaign but it can increase your traffic too. Magazine and newspaper ads would be the offline comparison to banner advertisements.

5.  A press release on the web requires a story being written about a product, company, services or website. However these stories or articles must be newsworthy and very attention getting. You are not going to get traffic or sales to your website if you are not attracting attention. You’ll find many sites on the internet that are centered on press releases.

6.  Blog marketing is the next component and this is where you post comments, make announcements or share your opinions on blogs. Blog marketing can be done through hosting a blog of your own or by adding comments and URLs in blogs that are related to your business and what you have to offer online.

7.  Article Marketing is the last component of web marketing and this means that you write articles that are centered on your business and then publish them on different internet sites that relate to articles. Distribution is wide as articles are normally passed around the internet and shared with others, so article marketing can give a huge boost to your business and to website traffic. As your articles are specific to what you have to offer, this can get you a much more targeted audience.

By incorporating all or at least the majority of these components into your web marketing campaign will result in higher search engine rankings and loads of targeted website traffic.

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