Home based businesses and network marketing business opportunities are more common in certain parts of the world than in others. However, the advantages of a home based business are evident i.e. low cost to start and run, tax benefits and flexible working hours to name but a few.


These advantages have pretty much been there for many years so why the sudden growth? What is contributing to so many people starting their own home based business right now and why would a network marketing business opportunity be a good thing to consider for so many others?


Firstly, there is worldwide economic uncertainty and many economies are either facing a recession or are in the middle of one. You only need to open any newspaper and you can’t miss articles on companies downsizing and laying off employees by the thousands.


While still working their day job, network marketing business opportunities offer people the chance to create a part time additional income. Having an extra income of this kind has proven a great help to many families across the world. Many network marketers have made a full time living out of there business and some of them have made fortunes. This level of success whilst available to anyone who is willing to do the work will not be for most people. The majority of network marketers run a part time business for a small number of hours a week earning them a couple hundred bucks a month.


Cocooning is a phenomenon that exists today where the consumer tries to shield itself from all sorts of marketing messages. Do-no-call lists are in place thereby making it harder and harder for companies to get their messages across to the consumer. As network marketing is based on moving a service or product to the end consumer based on personal relationships, it delivers a strong answer to these challenges. Many traditional companies have discovered that network marketing is a very cost effective way to reach consumers.


Then of course there is the internet which has greatly helped in making the world smaller and making it much easier to find and disperse information. Most network marketing companies have pioneered the internet to inform, motivate and train their independent distributors.


Home office equipment costs have decreased considerably. Nowadays you can set up a home office for just a couple hundred bucks whilst some may argue that you don’t even need that much. A computer with an internet connection and a phone would be enough for most network marketers to operate their business, thereby making it affordable for everyone to start a home based business. If you compare this to the cost of running a normal business it becomes very clear why more and more people are being attracted to a home based opportunity.


Then there is the growing lack of trust in the corporate world. It is not too long ago that people where quite used to having a job for life or at least until they decided to quit. Today many people have come to realize that job security is a joke. Many people have lost their jobs more than once only to find out that they were nothing but a number to their corporate employer. Having to go out to find another job to feed your family is one thing, but the fact that you’ve been listening to your employer gloating about the importance of their human assets when in the end in turns out that the employees were just considered human asses!


Not only do network marketing business opportunities offer people a chance to create some extra income but it also provides them with the opportunity to get some of their dignity back. It helps them realize that they don’t necessarily have to depend on their employer’s paycheck. A great help to individuals joining this type of business is the support structures that many good network marketing companies offer. Not only will they receive the proper training on their company’s products and services but they will also be educated on personal development


There is not doubt that the advantages of a home based business are evident and in the near future we will certainly see more of it. Going by today’s trends in the economy it doesn’t take a genius to figure out that the era of monolithic companies offering jobs for life has ended. Now is the time to have the courage to take control of your own future and a home based business is a good way to do that. For those people that decide to take this step, it is just common sense to take a look at network marketing business opportunities.


Network marketing business opportunity

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