Many online businesses are not profitable due to the fact that they do not have a plan in place to generate quality targeted traffic and convert those website visitors into paying customers.

To build a profitable online business here are five things that you can do.

1. Many Internet marketers make the mistake of focusing on features and not benefits, so create a marketing plan that concentrates on the benefits your potential customers will receive.

Benefits are what your product does specifically for your prospective customer, whereas features are what your product has. Put yourself in your customer’s shoes when you plan your online advertising and focus on benefits which will turn a website visitor into a buying frame of mind.

2. Instead of following the majority of the internet marketing crowd, who spend a lot of time selling when a visitor arrives of their site, rather pre-sell your prospect on what the product offers before you ask them to buy.

A website visitor customer needs information to put them into a buying mood, hence the reason you see so many pre-sell and review web pages written about affiliate products today. You can use the same strategy to sell your own products more online whether you are an affiliate marketer or not.

3. Ensure that the products you are selling are always in demand. For long term success there are certain markets that people will always spend money in.

Golfers spend a small fortune trying to improve their game. Weight loss and diet products sell well online every day. Information products that solve a problem are a potential product in demand.

Keep your eyes peeled and look around you to see what is in demand. Check the bookstores for the best selling books a have a look at what is being advertised on the TV.

Google Trends will reveal what people are searching for with the top search engine. In order to build a profitable online business you need to sell more online by offering products that are currently in demand.

4. By offering multiple ways for your customer to pay will increase your profitability. Be sure to offer PayPal as this is a fast way to process payments and they accept major credit cards too. It is a good idea to offer a second payment processor to cater for those who are unable to use PayPal. You can also allow people to pay you by check, bank wire or COD if your product lends itself to this type of payment processing. You must make it easy for people to do business with you in order to sell more online.

5. Start advertising your products in multiple ways and your online business will become more profitable. You will never increase your profit without quality traffic and to do this you need an advertising campaign that stretches far and wide.

About the Author:
Cynthia Minnaar runs her own Profitable Online Business full-time from home. She invites you to subscribe to her free Newsletter and receive free internet income training.

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