You will be giving your online home based business the greatest chance of success if you start with your own domain name and website.

Having your own domain name and website is so important if you are looking for success online. There are many reasons why having your own domain name will make the world of difference to your online home based business success, so let’s go through some of them now.

In my opinion, the most important factor is that you have complete control over your online business and far more marketing opportunities are available to you as well. You have total freedom as to what you can put on your site and you do not have to answer to anybody.

The chance of your online home based business succeeding online is increased one hundred fold because with your own domain name and website you are not restricted at all. Affiliate links are restricted in many areas on the internet and have very little chance, if any, of appearing high up in the search engine results.

Optimizing your online business website for the search engines is one of the most important things you need to learn how to do if you want to appear on the first page of Google. If you own your own domain name and website you will be able access your source code enabling to optimize your website for your chosen keywords.

A really big advantage is that when you choose your actual domain name you can incorporate your main keyword into the domain name which will give you an edge over your competition in the search engine rankings.

The search engines reward you with higher rankings in the search results for adding fresh content regularly to your website and you will be able to do this, which will put your online home based business in favour of Google and the other search engines.

You will have the opportunity to pick and choose what products or affiliate programs you wish to promote; nobody can dictate to you what home based business programs you have to join.

You will be able to start building your list by adding a free newsletter to your website which your visitors can subscribe to and you can install an auto-responder to take care of the follow-ups.

If you install a stat counter on your website that records the number of unique visitors to your site, where they found your link, the keywords that they used, the actual page they entered your site on and left, duration of the visit, etc, you will get really valuable information enabling you to tweak your online home business website for better conversion rates.

You will be able to make use of the Google tools such as Google Analytics and Webmaster Tools which also will provide very valuable information and you will be able to install the Google code on your website to take advantage of them.

You can project your own personality into your online home based business website with design, layout, wording, fonts, colours, graphics etc. The list is limited only by your imagination.

Link building is another important internet marketing method and exchanging links with other websites is now possible with your own domain. You can exchange links manually or install link exchange software. Hosting your own images instead of linking to a banner on an affiliate site will ensure that your images always open on your website and decrease the load time of your website.

You may wish to add slide in adverts or pop ups to your website. You will be able to add new pages to your website, create sub domains and easily cloak your affiliate links. Monetizing your website with the use of Adsense or other forms of advertising will also be possible thus increasing your online home based business income.

Christmas, New Year, Father’s Day, Mother’s Day, Easter and other special occasions throughout the year, will give you the opportunity to decorate your site for the occasion and offer specials.

If you are thinking of starting an online home based business you can see from the above the advantages of having your own domain name and website are numerous and endless and yet so vital to your success online.

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