Twitter TweetsIf you are making use of some of the major social media channels for marketing, driving traffic, generating leads and sales then here are some best practices you can implement and experiments you can run for optimizing your social channels.

For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. It can seem like one of those things that only a true “data geek” could ever hope to understand.

At its core, however, the science of optimization is really quite simple: It’s all about making improvements. It’s about taking what you already have and then — through experimenting and measuring — figuring out ways to make it even better.

These tips originate from a blog post at HubSpot entitled “A Handy Guide to Optimizing Your Social Media Channels

You discover some great tips including which dimensions to use for your images in your profile and posts on the different major social media channels as well as how to establish the best time to post and the optimum frequency of posting.

I highly recommend you read “A Handy Guide to Optimizing Your Social Media Channels” if you are keen on taking your social media marketing to the next level.

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