how to market an internet businessOnline marketing strategies are the methods used to get targeted traffic to a website.  As there are many different methods for generating targeted traffic you need to set up a budget and select and learn the online marketing strategies that work best for you. 

A highly effective online marketing strategy is article marketing.  This is where you write articles and submit them to article directories. If you write and submit the articles yourself the best thing about this approach is that you can do it for free.  Even if you are not good at writing and you choose to have your articles written for you, article marketing is one of the cheapest online marketing strategies.

If you decide to use Article Marketing as one of your online marketing strategies you could get started by writing 25 articles or have them written for you.  Then sign up for an account at EzineArticles.com and submit ten articles.  You can only submit ten when you have a basic account.  Once those ten articles are approved your account will be upgraded and you can then submit an unlimited amount. 

Then go over to Squidoo.com and create a lens and put five of your articles on the lens.  Then signup with HubPages.com and create a Hub with five articles.  Then submit the remaining five articles to multiple directories.  You could do this yourself manually or through iSnare.com which will submit your articles to hundreds of directories for $2 each.

The main advantage of article marketing is that not only are you building backlinks to your website with the links in your resource box, but articles stay around on the web for years, so article marketing is a long-term online marketing strategy.  To learn more about Article Marketing download a free copy of Harness The Power Of Article Marketing.

Pay-per-click advertising is another online marketing strategy used to get instant traffic to your website.  For this you will need to set up accounts with Google’s Adwords, Yahoo’s Search Marketing or some of the lesser known and cheaper options like 7Search. 

The fact that pay-per-click advertising works quickly is the main advantage and you should start seeing an immediate stream of visitors to your website.  The disadvantage is that you can lose a lot of money if you do not know what you are doing.  Before starting be sure and take the time to learn about PPC and set your initial click values low.  Also remember to set a daily cap on the amount you are willing to spend before you start.  Adwords Made Easy is a free ebook to help you with this strategy.

Forum marketing is another online marketing strategy that is widely used.  A lot of people for some reason do not like to do forum marketing despite the fact that it is wonderfully effective.  Firstly you just need to join a forum that is relevant to your website.  Start off by responding to other people’s posts with good information.  You can then start your own posts offering information or asking smart questions.  Once you have made about 25 posts create a signature with a link back to your site.  Then as people read your posts and consider you a valuable member of the forum, they will most likely click on the link in your signature to find out what else you have to offer.  The advantage of this is that these people will already be pre-sold on you and will be open to whatever products or services you are selling.

There are many online marketing strategies to get targeted traffic to your website.  You need to choose a couple and become an expert at them before incorporating others into your marketing plan.

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