Now that you have your online business website up and running, to ensure success you need to create a sticky website so that your visitors stay on it long enough to get your message and act on it.

The number of page views a website gets each day is usually related to the level of success it is likely to enjoy. When unique visitors who surf onto your site to check it out or find the answer to a question or information about how to do something, page views are generated. When a unique visitor looks at four of your pages then your stat counter will add 1 to the Unique Visitors tally and 4 to the Page Views tally.

The longer a visitor spends on your site the more likely it is that they will get your message and take action. A good way to make your website sticky is by enticing your visitors to click through the pages of your website.

These 4 easy steps will help you create a sticky website and increase page views:

1. Ensure that your site is filled with unique, relevant, well written content.

As people are hungry for good quality relevant information, that is one of their key motives for surfing the Internet. You will no doubt have heard that content is king. The fact is that content really is king when it comes to the Internet. So if your site delivers the information they need, they will be more than willing to check it out and to bookmark it. They are also more likely to return to it and possibly even recommend it to others. The search engines will also pick up your content so people will keep on visiting it and your page views will increase dramatically.

2. It is best to keep your copy short and simple.

Although some people find it difficult to string a single sentence together, there are others who never know when to stop! So when it comes to website copy, it will pay to remember the good old acronym, K. I. S. S., meaning “keep it short and simple”.

Deliver the information in concise and easy-to-read chunks. People have short attention spans on the Internet so keep your paragraphs short and don’t expect them to read a several thousand word article. People tend to scan articles for the information they need. They are only likely to read an article from start to finish if the style and content are so good that they can’t help but read everything.

3. Highlighting and formatting are important.

The appearance and style are very important. People will surf out of your site as quickly as they surfed in if your website has great chunks of hard-to-digest text and looks dull and uninteresting.

By highlighting all the keywords and key phrases you can increase the time they spend on your site. There is no need to be afraid of white space, either. Highlighted text that is laid out with plenty of white space around it is attractive to the eye and helps the visitor to scan the page which they will appreciate.

By breaking up longer articles into pages that deal with different sections of your theme you are inviting the visitor to “view more” or “go to next page” by posting a link at the bottom of each section.

4. Add article teasers and a site map on your home page.

By placing excerpts or teasers from your other pages on your home page is another way to make your website sticky and increase page views. Encourage click-throughs by linking each teaser to the respective webpage.

Providing a site map is also an excellent idea as it makes it easier for people as well as search engine spiders to navigate your site.

To create a sticky website and increase page views, these are four easy steps you can implement to ensure your visitors stay on your site long enough to get your message.

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